Photo Booth for Wyn Beauty by Serena Williams - NYC Launch Party

In the heart of New York City, Serena Williams dazzled alongside esteemed guests at Bathhouse Studios for the grand unveiling of her latest venture, the Wyn Beauty collection. Amidst a backdrop adorned in the verdant hues of tennis ball green, reminiscent of Serena's formidable prowess on the court, the atmosphere exuded elegance and excitement. To capture this moment, we took this custom green and paired it with a black velvet curtain for a photo booth full of star power. If you are looking for a photo booth rental in NYC for your next event, we can customize your booth to fit your brand and theme!

Joining Serena in the limelight was her illustrious sister, Venus Williams. Among the star-studded attendees were Ashley Graham, Tayshia Adams from "The Bachelorette," Sofiyat Ibrahim, and emerging tennis sensation Alycia Parks. Bathhouse Studios and OVERNIGHT Design Agency embraced the theme of triumph on the court with lockers concealing Ulta Beauty bags, a testament to the collaboration's reach extending to 680 Ulta stores nationwide and online. Serena, with her trademark determination, shared her arduous journey in crafting Wyn Beauty, a project nurtured over six years and infused with her indomitable spirit of triumph, inviting the readers to appreciate the dedication behind the collection. “It could be someone who’s going to work for a 9-to-5; it could be me, a mom — it could be someone who works at home and is on Zoom meetings. Active doesn’t mean you have to win Grand Slams or Wimbledon trophies — which is OK, too, because — check,” said Serena.

Monica Arnaudo, Ulta Beauty's chief merchandising officer, echoed Serena's sentiment, recognizing her unparalleled influence as a global icon and the driving force behind Wyn Beauty's ethos of empowerment and accessibility. The collection, spanning essentials like mascara, concealer, and eye pencils, embodies Serena's vision of beauty tailored for the active lifestyle, whether conquering the court or the day-to-day challenges.

Wyn Beauty encapsulates Serena Williams' unwavering commitment to excellence. It offers a blend of performance and affordability that transcends boundaries, empowering individuals from all walks of life to embrace their inner champion. We say that’s pretty Majestic.

Photo Credit: Middle Grey Studios | Kevin Lau